Intermarkets Selects the OpenX Ad Tech Platform
Cloud-based Ad Server Drives Significant Revenue Lift
OpenX, a leader in creating programmatic advertising marketplaces, has announced that Intermarkets, Inc., a media company, has selected the OpenX Ad Server technology platform to manage and monetize its digital advertising inventory portfolio.
The OpenX Ad Server is a complete digital advertising solution providing publishers with a combination of superior forecasting, workflow, targeting, and optimization tools. The operational efficiency of the OpenX Ad Server, which lowers total solution cost by integrating formats and devices in one platform, coupled with the built-in integration with the OpenX Ad Exchange, yielded a 20 percent increase in eCPM for Intermarkets.
The Intermarkets desktop and mobile web portfolio, which includes premium publishers such as Drudge Report, CNSNews.com and The Political Insider, reaches over 800 million readers and sees an average of 30 million unique visitors monthly. Other established brands in the Intermarkets portfolio include well-known commentary publications such as Headline Politics, Tell Me Now, Creators, Newsbusters and MRCTV.
“OpenX is a strategic and trusted programmatic partner committed to helping us achieve our monetization goals with customized solutions,” said Erik Requidan, VP Sales and Programmatic Strategy at Intermarkets. “As publishers today, it’s not enough to just focus on revenue. We have to focus on user experience. By working with OpenX, we have been able to increase revenue and enhance user experience by reducing latency and problematic ad behavior,” added Stephanie Snow, VP of Ad Operations at Intermarkets.
“At OpenX, we work closely with our clients to understand their needs, and are intensely focused on helping them achieve their monetization goals,” said Jason Fairchild, CRO and Co-Founder at OpenX. “Intermarkets’ bold commitment to implementing forward thinking technology has created a flourishing partnership, from the launch of a unique Header tag strategy in 2014 to the OpenX Ad Server transition. We are pleased they have selected the OpenX Ad Server to manage and deliver their inventory across all of their properties.”