Media General Expands Partnership with Social News
Deal now extends to 40 Stations
Media General has signed a long-term agreement to partner with Social News Desk for social media publishing, analytics and social display tools at its television stations. The group has been a long standing client of Social News Desk (SND) and has steadily expanded the partnership as mergers with Young Broadcasting and LIN Media have increased the group’s footprint.
“Our long-standing relationship with Social News Desk has helped our properties stay on the cutting edge of social media and we’re thrilled to continue this important partnership. SND’s publishing and curation tools have helped our next-generation newsrooms drive record growth online and SND On Air will help us bring multiscreen experiences to our local broadcast audiences,” said Jim Carr, Vice President, Digital Media at Media General.
Having recently also brought on a large Australia-based media company, there are now more than 1000 newsrooms on five continents using SND’s social media management and display software as part of their social strategy. Social News Desk Founder and President, Kim Wilson says she’s excited to see how the Media General stations will take advantage of SND’s tools: “The strong commitment to digital and social growth is evident at the Media General properties and we’re proud to be working hand in hand with each station to help them reach their social media goals.”
Social News Desk is currently preparing to relaunch its core product, SND Dashboard with new publishing features and leading edge analytics technology. SND On Air recently became among the first platforms to release full integration with Facebook’s new live polling feature: Media Questions, allowing newsrooms to put a Facebook Poll live on TV.
Social News Desk’s newest product, “SND Campaigns” was released in Q1 2016. It provides an integrated solution for sponsored/branded social campaigns allowing streamlined launch of promotions and branded social posts along with automated reporting on success metrics. The product has already been adopted by more than 150 media organizations nationwide.