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CleverTap Releases Impressive Growth Metrics

The next generation mobile engagement platform has released several metrics illustrating its rapid growth and expansion.

The mobile user engagement startup is seeing particular success in its customer acquisition initiatives, with frequent acquisitions and very little turnover. 

“Between the increasing global use of smartphones, soaring customer expectations and companies adopting a mobile mindset, our solution is more viable than ever” said Sunil Thomas, co-founder and Chief Executive Officer of CleverTap. “I couldn’t be happier with our team’s continued commitment to hard work and success as we kick off the new year with a lot of positive momentum.”

CleverTap launched in the U.S. at TechCrunch Disrupt in September of 2015, and today has more than 1,500 clients. Across its customer base, CleverTap processes more than one billion user actions daily and sends out more than 80 million push notifications every day. CleverTap is available for the Android, iOS, Windows, HTML, PhoneGap, Cordova, Shopify, Magento and WooCommerce platform app.

CleverTap clients span across the verticals of media, on-demand food and ride booking, dating, entertainment, ticketing, travel and include an NFL team and several celebrity apps, including a high profile U.S. presidential candidate. These clients use CleverTap to:

• Unify actions across devices to the same person and maintain rich user profiles for all their app users consisting of demographic, behavior, geography and custom data elements

• Use the world’s most powerful segmentation engine to send personal, contextual and timely messages to their users via push notifications, in-app, email and web messages

• Understand user behavior with interactive and real-time analytics including ad-hoc funnel reports, retention cohorts as well as daily uninstall data