Pocket App Meets Crowdfunding Target
Pocket App set for take-off following substantial crowdfunding investment
Pocket App, the UK’s largest independent app developer, has announced that it has reached 100% of its funding target in its equity crowdfunding campaign. The campaign, which went live on the Seedrs crowdfunding platform on 8th February, has so far raised £762,051, with 320 investors on board and still two more days of the campaign left to run.
Pocket App is pleased to welcome 320 new shareholders on board, who not only benefit from being part of this innovative and disruptive business, but can also take advantage of a comprehensive package of investor perks, including a 10% discount on app development, a one-year subscription to Pocket Events, free, dedicated mobile workshops, a free set of user interface designs and a free interactive application prototype.
Having experienced several years of rapid growth, working on single paid projects with marquee clients such as Coca Cola, Samsung and W Hotel, Pocket App will use the additional funding to move into the super-premium space, working collaboratively with the world’s leading global consultancies at a higher level than ever before.
Pocket App CEO and co-founder, Paul Swaddle, comments, “The success of our crowdfunding campaign not only bears further testament to the mobile revolution currently underway, but also reflects our belief that we are at the forefront of that revolution, by developing ground-breaking mobile solutions for our clients. Since launching Pocket App in 2010, we have been thrilled by its rapid success. To have reached a stage whereby we have earned the support of over 300 shareholders, who believe in the brand and who want to support us on our journey, is fantastic.”
Mobile usage is growing exponentially and continues to disrupt the way the world works – from how consumers buy goods and perform everyday tasks to the way businesses modernise and mobilise their internal processes. Pocket App has worked hard to develop its proposition from creating apps to building entire online and mobile businesses – thereby reducing the time enterprise businesses and start-ups need to spend on investment in processes, technology, or resources.
Paul Swaddle continued, “Mobile really is at the forefront of not only consumer, but also enterprise thinking. You only have to look at the recent acquisition of Mubaloo, a mobile strategy consultancy and business app developer by Mediabrands, and also the sale of The App Business to St Ives, to know that organisations are shifting towards a more digital mindset. With those two major players now acquired, we are the largest independent app developer left in the marketplace and that affords us tremendous opportunities to advance our business.”
Andrew Hull, co-founder and Strategy Director at Pocket App, adds: “Today, almost every new business idea has an app or mobile element to it. You only have to look at the two finalists of The Apprentice and their propositions – a dating app and a plumbing business with an app element - and you can quickly see just how prolific apps are. This is one of the reasons why our CEO, Paul Swaddle, was asked by the BBC Apprentice team to join the final episode as an industry expert to judge the final two candidates, Vana Koutsomitis and Joseph Valente. Mobile development companies like Pocket App are going to continue being highly sought after in the future for our expertise, technology, resources and capabilities – it is a highly compelling mix.”