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-Qubit, the pioneer in data-first customer experiences, has announced the appointment of Joseph Smith, a former Hootsuite executive, as its General Manager for Europe. Smith, who is based in the company's worldwide headquarters in London, will lead the vision for long-term growth in the EMEA region. He brings over twenty years of leadership experience in technology and finance roles.

"This appointment is hugely important to Qubit’s continued growth. Establishing the company in Europe and building on the success we have in the UK is imperative,” said Graham Cooke, CEO and founder of Qubit. “As the market continues to move quickly, we need those with a proven track record in scaling technology businesses to ensure Qubit can capitalize on the opportunity.”

Joseph Smith joins Qubit from Hootsuite where he was responsible for go-to-market strategy, revenue and operations across EMEA and APAC. Smith is a seasoned executive who has enjoyed significant success building highly productive international sales, professional services, marketing and operations teams with both BMC Software and SmartFocus. His knowledge of the global SaaS industry will allow Qubit's management team to deliver against ambitious expansion plans. Smith will oversee all of Qubit’s commercial operations in the EMEA region and provide the strategic direction and leadership for the company’s sales, partnerships, operations, marketing, and customer teams.

"Qubit’s technology platform will set new benchmarks for digital experiences. Coupled with a C-suite focus on customer-centricity means it promises to be an exciting time,” said Smith. “I am thrilled to be on board as we work to make Qubit one of the most important technology platforms in customer-driven businesses.”