available on the market to include all of these capabilities.
Brands and agencies have instinctively known for some time that appealing to a person's emotions enables them to better sell a product, create great experiences and shape brand loyalty. But now science and technology such as Sensum Insights is helping to prove and make more of this. Instead of relying exclusively on traditional market research methods based on conscious questioning and surveys, which only provide a singular point of view, new research tools that weave in biometric responses allow brands to build a 360-degree real-time view of the consumer's emotional journey.
Sensum Insights is the world's first web-based and mobile enabled self- service platform that allows organisations to combine data from traditional market research methods with non-conscious data from wearable devices & biometric sensors to help organisations understand and engage their audiences in deeper, more personal, emotive and exciting ways.
The platform enables organisations to:
Understand audience's emotional responses to media, messaging, visuals and pricing
Set up global market research studies in minutes at a fraction of the traditional cost
Incorporate facial recognition, eye-tracking, quantitative questioning and surveys into their market research methods
Add additional data streams such as sweat response (GSR), motion, heart-rate, neuroscience and integrate third-party technology when required
Track results in real-time
Instantly visualise, compare and download comprehensive graphs & results to take immediate action
Shane Keats, Director of Industry Marketing, Media and Entertainment at leading content delivery network and cloud services provider Akamai Technologies, wanted to understand the relationship between video quality of experience (QoE) and viewer satisfaction. "Our customers are in the business of telling great stories that generate great feeling. We asked Sensum to investigate how differing video quality made consumers feel rationally and emotionally, explicitly and implicitly. By using Sensum Insights we were able to see the emotional impact of low and high quality video content delivery, and the associated impacts on various business models."
Sensum Insights is web-based so can be accessed by anyone with a connected device anywhere in the world. The interface is user-friendly and intuitive so simple for both those running research projects and participants taking part to use.
Gawain Morrison, CEO & Co-Founder, Sensum adds: "The ability to build a truly personalised relationship with consumers is what enables brands to not just survive, but thrive. We've specifically developed Sensum Insights to help marketers, creative agencies & researchers be able to do this in the most efficient, cost-effective and in-depth way possible. The platform brings together insights from multiple sources to build the clearest 360-degree picture of an audience's emotional response in real-time…which in today's cut-throat world is invaluable."