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Stada Group Creates New Multimedia Strategy

Brand new website with improved features and a keen focus on usability

After attracting local investment after unprecedented growth in 2015, Stada Group has laid down bold plans for the future of the region’s multimedia industry, announcing its strategy for 2016 to match the rising demand for its ever-improving range of visual services.

Based in Wakefield, Stada Group is seeking to become the biggest and best video production company in Yorkshire, and is employing the brightest local talent to support its vision. It follows a wholesale restructure of the Stada Group, which saw the business break down into six areas of expertise: Video, TV, Post Production, Film, Photo and Creative.

To support this, the company has invested heavily in its staff – doubling in size since January 2015 – in order to offer a raft of new services. Its website has also been completely redesigned to match the fresh new look of the Stada Group, complete with attractive new features to make it 100% user friendly, such as online chat, smooth and intuitive navigation, and extensive information about the industry.

Having already experienced incredible success in 2016 by signing a contract for a series of animated TV adverts, Stada Video continues to be a major focus of the investment, and now offers 360-degree video and virtual reality services. This department’s expertise will be used to expand into TV projects, and will work closely with Stada Photo to offer corporate clients an all-inclusive service.

Danny Lacey, CEO at the Stada Group, said: “The company has doubled in size over the last 12 months, and we’re offering even more for our customers. This is a testament to the hard work everyone has dedicated to the company, as well as the core values we adhere to on a daily basis. As a local lad, it’s exciting that we can base the business in Wakefield, shifting the spotlight away from the bright lights of London.”

He continued: “One of our biggest challenges has been recruiting the right talent to deliver the very best service. Our commitment to hiring local talent wherever possible makes this challenge all the more difficult, yet despite the fact we’re in a specialist industry, we’re finding there is plenty of talent across the county.”

In the immediate term, Stada Video has further plans to expand its staff numbers; after doubling its number of employees over 2015, it is now specifically looking to boost its post-production department to keep up with rising demand for work.