Tripp Lite Expands In-Country Inventory
Urgency of customer needs prompts major manufacturer to expand local stock position
Tripp Lite, a world-leading manufacturer of power protection and connectivity products, understands that the dynamic nature of today’s booming IT market often creates pressing needs for high-quality infrastructure solutions of all kinds. Therefore, the provider has ramped up its commitment to the British market via its distribution partner Exertis by dramatically expanding access to include its full range of product categories.
Brian Macnamara, Tripp Lite’s Vice President of Europe Sales, commented, “Thanks to the rapid growth of IT installations all over the country, we’ve seen that our customers in the UK have urgent infrastructure needs that require immediate solutions. In order to better serve our clients, we have increased our stock position fivefold to ensure that all of the fundamental elements of Tripp Lite’s IT infrastructure product offering are readily available for prompt order fulfilment and short delivery times.”
Tripp Lite’s full range of products includes UPS systems, PDUs, racks, cooling, KVMs and console servers, cables and connectivity solutions. The manufacturer offers a variety of features and benefits in each category, meaning its solutions can fit into any application or budget. Macnamara asserted, “We can provide a totally integrated IT infrastructure, so you don’t have to chase multiple vendors to get everything you need. Our strategic sales model revolves around the complete solution, not just pieces.
Darwin Haines, Tripp Lite’s Senior Vice President of International Business, remarked, “In the past, Tripp Lite was known primarily for manufacturing UPS systems. However, we have continuously added new product lines to our portfolio, to the point where our steadily growing UPS business has been eclipsed by our other product categories.”
With over 90 years of manufacturing experience, Tripp Lite’s product reliability is proven. By offering feature-rich, vendor-neutral solutions, the brand seeks to solve the real challenges that IT professionals face on a daily basis. Macnamara pointed out, “We want IT managers to get the most for their money. We strive to pack as many standard features as possible into all our solutions so we can provide our customers with tools they need to get their jobs done at a great value. And all our products can integrate seamlessly into existing infrastructures, which allows for major cost savings.”
Macnamara also highlighted Tripp Lite’s dedication to its customers. “We are committed to providing personalised support whenever it’s needed. Tripp Lite representatives are easy to contact and willing to share their knowledge and expertise,” he affirmed.