Move aimed to maximize end user value.
Marking a pioneering change in the way digital content is approached, YuppTV, the world’s largest Over-The-Top (OTT) provider for Indian content, has announced its partnership with Chinese OTT and internet technology giant LeEco (formerly Letv). The move is aimed at maximizing the value to the end user by creating a ubiquitous content ecosystem that enables anytime, anywhere accessibility of video content.
Under the partnership, YuppTV will be integrated into LeEco’s smart devices that give users the access to YuppTV’s catalogue of live TV channels. YuppTV’s latest move marks the first time a content platform and a smart device provider have entered into such an association. YuppTV will act as a market differentiator by adding value to LeEco’s end-user offerings through its comprehensive content library.
YuppTV is one of the world’s largest internet based TV and On demand service provider, offering more than 200 TV channels, 5000 Movies and 100 TV Shows in 12 languages. YuppTV offers Live TV and Catch-Up TV technology. YuppTV has its presence in more than 50 countries. It has recently launched YuppTV Bazaar which is an online market place for premium content curator. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and also the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 8 million mobile downloads with 4.0 user rating.
Speaking on the association, Uday Reddy, Founder & CEO, YuppTV, commented, “The past few years have seen rapid growth in OTT and video consumption through internet enabled devices such as mobiles and smart TVs. Through their multi device and content ecosystem strategy, LeEco has been very successful in China. The partnership with the global internet technology conglomerate was successfully forged due to a natural chemistry and a synergy of vision between the two companies. We are confident that this association will help in optimizing the value delivered to the end-users and take our extensive digital entertainment solutions to a larger audience.”
Mr Tin Mok, CEO APAC, LeEco added, “We are delighted to enter into an association with YuppTV which is one of the largest OTT content providers for Indian content in the world today. The partnership is in synergy with our expansion plans in India and will enable us to leverage YuppTV’s offerings to add value to our own services.”
Founded in November 2004 by Jia Yueting and Liu Hong, a celebrated pioneer in China's Internet landscape, Letv (now rebranded to LeEco) is committed to creating the "Le Ecosystem," a next-generation Internet engine that is vertically-integrated to offer an online platform completed with content, devices and applications. LeEco employs nearly 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. The Group is engaged in a rich array of businesses, spanning from Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce and Internet-linked super-electric cars, which were announced in late 2014. A listed company valued at more than 88.81 billion Yuan (US$14.06 billion), LeEco is set to bring in innovative technology with price disruption to the Indian market.